Today on Winners we have entrepreneurs Aditya Jain and Chaitanya Jain of CuddleUp Diet Products Pvt Ltd. Aditya Jain and Chaitanya Jain are founders of CuddleUp Diet Products who made pet food under the name of Choostix brand.
They have their well-settled family business but want to do something of their own. So without taking any family support, in 2011, they started their business of pet food and products. Today, Choostix is number one brand in India of their own category and only in six years, their dream reaches to a different level.
An incident gave them the idea to enter the market of pet food and product. Aditya and Chaitanya both are dog lovers, once they had gone for a foreign trip and there they went into a pet shop. Where they found thousands of products for dogs and other pets. This gave them the idea, as in India hardly few products were available at that time for pets, and they started their business.
Being a dog lover they also suggest that everyone should adopt or have a dog in their homes. As dogs prove to be a great companion, safeguard and loves you more than your family members. Dog proves to be stress busters, makes you feel relax and also protects you from unwanted people or accidents, they are connected to you and have great senses.
As nothing is easy, they both also faced hurdles and challenges in their journey of success. They didn’t even take help from their family in terms of finances, which is the one of the biggest tasks. When all things got set up, the next challenge they both faced when it comes to marketing and selling products.
At that time people use to give homemade food to dogs and no one prefers or knows about packaged food. So it’s important to educate them and sell the products, all this proves to be another biggest challenge.
If we talk about the products they make under the brand name of Choostix. They offers treat which you can give to your dogs as a reward. Not only this they also manufacture functional choostix like dental plus, vitamin plus, skin, and coat plus with some added vitamins, herbs, calcium which proves to be very healthy. These should be given with their regular diet. They are the only one in the country to manufacture this kind of product for dogs.
Not only this, Choostix: Dog Treat also offers Treat and Snacks like choostix regular, healthy and oradental chews, assorted snacks, bones, jerky, tripes, twirls, premium biscuits and tastemakers. They also provide dog accessories like dog chains, collars, feeding bowl, belt, and toys. In their dog grooming kit, they have dog premium shampoo, brush, comb, bath gloves, and hand brush. Not only this they also provide food for the puppies named milk and cereals which is a kind of cerelac.
Aditya Jain and Chaitanya Jain also gives advice to young entrepreneurs to be successful in their life. They said success is not given in the platter a person have to strive for it. You have to do a proper market research, planning is important, hard work is a must, dream big- hold your dreams and run behind it to grab it, always be focus, have patience as nothing grows big in overnight, smart hard work is also important and yes there is no short cut for success as success comes with time .
Hard work can change your destiny.
Winners is a talk show on Zee Business News Channel. The show focuses on the success stories of entrepreneurs on Zee Business every Saturday at 10.26 am.
The segment of the show comprises of a question and answer session based on entrepreneurs’ success story, like how they started their business, what hurdles, challenges, and difficulties they faced, what is their mantra to achieve their goals, etc. So that you can get all the answers to be successful.
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